The purpose of that website and ad campaign is to reach Canadians age 30-45. They've done a bunch of research to try and identify what that demographic knows about our church/is looking for in a spiritual community; and the ad campaign is trying to break some stereotypes and get our name out there. One of the big shocks within the church is how many Canadians don't even know who the United Church of Canada is anymore. And we're still the largest Protestant denomination in the country.
So I think the first thing the ads are trying to do is grab attention; and grab attention of a particular group. And then they are trying to highlight that in our denomination there's a lot of room for discussion. We also describe ourselves as 'big tent'... we're a church that tolerates a lot of diversity of opinion under one roof. Overall, we're pretty mainstream. But we're mainstream Canadian: which means that at the latest hearings on same sex marriage, the head of our denomination was there speaking in favour of same sex marriage, and affirming that we need the religious freedom to perform them. And we also have out gay/lesbian/bi ministers. But whether or not a congregation decides to have same sex marriages performed by their minister is decided at the local level. So my own congregation decided against it. *smacks them lovingly* And I'm not really out where I work is ashamed
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timeasmymeasure
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Date: 2006-11-11 02:16 pm (UTC)So I think the first thing the ads are trying to do is grab attention; and grab attention of a particular group. And then they are trying to highlight that in our denomination there's a lot of room for discussion. We also describe ourselves as 'big tent'... we're a church that tolerates a lot of diversity of opinion under one roof. Overall, we're pretty mainstream. But we're mainstream Canadian: which means that at the latest hearings on same sex marriage, the head of our denomination was there speaking in favour of same sex marriage, and affirming that we need the religious freedom to perform them. And we also have out gay/lesbian/bi ministers. But whether or not a congregation decides to have same sex marriages performed by their minister is decided at the local level. So my own congregation decided against it. *smacks them
lovingly* And I'm not really out where I workis ashamedAnd I LOVE the EZ squirrel.